liquor and libations

get a black belt in booze

vodka flavored vodka April 3, 2007

Filed under: liquor,marketing — liquorandlibations @ 12:55 pm

Some of the best marketing I’ve seen in awhile comes from Reyka Vodka, Iceland’s first and only vodka.

“In Iceland we like to drink vodka, because we like the taste of vodka… some countries like to drink the flavored vodka, but here in Iceland, if you want the taste of banana, you just eat a banana. so the only flavored vodka we make, is vodka flavored vodka.”

There are three fantastic ads from Reyka currently posted on YouTube – the actress is awesome and the black and white animation is lovely and whimsical. One of the videos even includes a cartoon puffin humping the her leg – hilarious!

Via Notcot.

 

this food, that wine March 30, 2007

Filed under: marketing,pairings,wine — liquorandlibations @ 2:54 pm

wine-that-loves_2.pngFrom the always brilliant Tastespotting, I came across Wine That Loves. If you’ve ever stood at the liquor store wondering which wine to pair with your salmon or steak, this company takes the guess work out of it for you. With bottles called “wine that love pizza” and “wine that loves roasted chicken”, the emphasis is placed squarely on wines that play well with food.

From their company site:

The wines are designed to pair with the foods Americans enjoy most often and to reflect American tastes. They are tailored to food lovers, but their world-class quality, distinctive character and winning style also will delight wine aficionados.

As long as they don’t go so far as to reflect American tastes for fast food (Jimmy Dean pancake wrapped sausages on a stick anyone?), this is a nice idea for someone wanting to try something new, and offers solid suggestions for those intimidated by choosing a wine. The packaging is pretty cute too.